What is Syntropic?

Every company needs a name, an identity.  Something for it to develop it’s ideas around.  While they could be as arbitrary as “Apple” or as poignant as “Sound Pounders,” the brand you create should certainly mean something.

So what, then, is the idea behind Syntropic Music?

The second law of thermodynamics, entropy, basically states that molecules will eventually dissipate until they are spread equally over the largest area possible.  Iron rusts, wood splinters, energy dissipates into a relaxed, if not useless, state.

Syntropy, as theorized by physicist Albert Szent-Gyorgyi, is “negative entropy.”  In so many words, Syntropy is the artistic bringing together of compatible elements to create something spectacular.  It is the force that works opposite of entropy.  Szent-Gyorgyi believed delicate and intricate creations, like the organs in a human body, are completely useless until they are absolutely perfect.

And this is the idea behind Syntropic Music.  With the advent of new technologies and the spread of direct-to-fan marketing, we understand that the music industry is changing every day.  By bringing together the necessary elements, we provide the tools bands and musicians need to succeed in today’s musical climate.

We may not be physicists, but we are designers, net workers, sound engineers, musicians and creative who strive to make everything we do absolutely perfect.